Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers rapidly place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their advertisement is displayed to a rel

Banner ads are a common form of online advertising that appear on internet sites. They come in a variety of formats, from small, rectangular designs to larger, eye-catching formats. Banner ads can be dynamic, and they often feature images along with text. Their primary goal is to engage user interest and drive leads to a specific landing page.

Interstitial ads showcase themselves between content on a webpage, grabbing user focus. They deliver a potent way to reach your target market, driving traffic. By strategically implementing interstitial ads, you can significantly improve your campaign's performance. Craft compelling ad creatives that resonate user interest. Target your specific a

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who push notifications platform deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activit